RRC business students will have a valuable opportunity to rub elbows with leaders from Manitoba’s business community at Red River College’s 2012 Directions Business Conference.

Approximately 600 people, including past RRC alumni, are expected to attend this year’s event, which will be held on February 1 at Canad Inns Polo Park.

The annual business conference is aimed at engaging RRC students in the school of Business and Applied Arts, and helps provide them with a chance to meet people in the industry where they want to work. Participation also allows students to create contacts, and benefit from the experience of attending a professional business conference.

Students will be able to take in valuable career advice from Paul Soubry Jr., President and CEO of New Flyer, who is the event’s breakfast keynote speaker. After graduating with a Bachelor of Commerce from the Asper School of Business at the University of Manitoba, Soubry went on to study at Harvard and began his career in Winnipeg at Standard Aero. He eventually became that company’s president before joining New Flyer in 2009, and now sits on the Board of Directors at Mondetta Clothing, the Associates IH Asper School of Business, Economic Development Winnipeg and the Winnipeg Airports Authority.

Directions attendees will have the opportunity to sit in on a number of breakout sessions on topics ranging from social media, civility in the workplace, wellness, corporate and social responsibility, and the newest batch of exciting organizations in Winnipeg.

In the afternoon, other industry leaders from across Manitoba will help mentor students by hosting numerous roundtable sessions in a variety of different career areas – accounting and finance, hospitality and tourism, entrepreneurship, marketing and sales, and information technology.

For more information about the 2012 Directions Business Conference, please click here.