Communications pros updating and expanding skills in part-time online evening program
It’s a given that the ways we communicate with one another… and the ways we get informed about the world around us… have changed dramatically over the last decade or two.
Professional communicators (journalists, organizational communicators, advertisers, marketers, and folks who create visual, video and audio content) know this better than anyone: not just because it affects them like everyone else, but because their professions are constantly changing with the times. This can bring stress nobody needs or wants.
A “CreComm” extension for working communication professionals
In 2020, RRC Polytech introduced a new post-graduate diploma program in Communication Management, designed to help Creative Communications graduates working in communications update their digital media skills, build business knowledge, and develop management and leadership abilities.
“We’ve had many successful CreComm grads reach out to ask about training tailored to the next step in their careers,” says Melanie Lee Lockhart, Chair of the Creative Communications and Communication Management programs. “Some want to move into management, and others want to build digital communication skills that may not have existed when they were in school. This program offers both.”
The Communication Management program was designed to provide the knowledge and skills CreComm grads had been asking for… and in a format that’s friendly to an already-busy professional person’s schedule. Classes take place online one or two evenings a week in the fall and winter terms.
“The knowledge and skills I’ve gained in Communication Management have already provided me new opportunities at work,” said Megan Dudeck-French, Marketing Officer at the Asper School of Business and Communication Management student. “I have been able to expand my portfolio and contribute in a leadership capacity.”
Since students in this post-graduate program are generally working professionals, they can choose to use their employer as their client for most class assignments – adding value to their workplace performance before each course is even over.
This fall: Digital Content Marketing course
Communication Management is a complete post-graduate diploma program – but a number of its courses are also available individually. This coming term, the Digital Content Marketing course will run on Thursday evenings from 6 p.m. – 9 p.m., online, led by instructor Hannah Pratt. Classes begin August 29 and run for 15 weeks; registration is open until August 26.
Learn moreIf you’ve been thinking about updating your digital communication skills, here’s your chance. Register here, or contact Melanie Lee Lockhart at mleelockhart@rrc.ca for more information.