Pizza my heart: Business Administration grad builds legacy out of ‘saucy little number’
Gennaro (Jerry) Cianflone is a big cheese in the restaurant business today, but the CEO of Pizza Hotline and his wife Theresa (nee Maione) weren’t exactly rolling in dough when they started out 30 years ago.
The couple met as students in RRC’s Business Administration program, and they were fresh out of college in 1986 when they bought their first eatery, a full-service restaurant called Colombo’s Pizza on St. Anne’s Road.
“Theresa’s family was in the restaurant business and her father said at one point in time … he was interested in selling the business,” Cianflone recalls. “So I said, ‘Well, if you’re interested in selling, I might be interested in buying,’ and Theresa and I ended up buying that business and that was where we started.”
“The first year, of course, was very tough — the first couple of years where Theresa and I were working seven days a week around the clock. It was hard, it was very hard in the beginning but we did it. We persevered and we stuck through it and just kept going.”
From one small slice of the market, the business has grown to include Café 22 and 25 Pizza Hotline locations in Winnipeg, Selkirk, Winkler, Steinbach, Portage la Prairie and Brandon, all easy to reach by calling one “saucy little number”: 222-2222. These days, the notion that you can punch any number seven times and get a pizza is a running gag, but in the early 1990s, it was a new concept in Manitoba.
“Honestly I think we might have been the first company to have a call centre in Winnipeg because that’s how we did that. We had a centralized number and all the telephone calls would come in to one location and at that time it was in the basement of one of our locations,” Cianflone says.