Business Administration grad helps take Aboriginal businesses to the next level
Kirk Mann thrives on helping Aboriginal businesses realize their potential through effective marketing and communications.
“It’s good to see a business that’s Aboriginal come out and be successful,” says the entrepreneur from Peguis First Nation. “[Helping Aboriginal businesses flourish] has always been a goal of mine, and it makes me feel good when I help a business that’s Aboriginal get to the next level.”
According to Mann, many First Nations-led businesses don’t realize the importance of polished marketing and communications strategies, nor do they utilize the resources available.
“There’s a pretty big learning curve for Aboriginal businesses,” he says. “Simple things like logos: [Aboriginal business owners] just make one up and get it down, not realizing that if you think about it at first and get a good logo and have some meaning behind it, later on it evolves.”
Which is where Mann can help. The 2005 graduate of Red River College’s Business Administration program is a founding partner and client development director at Modern Clan Marketing Communications, a full-service marketing, design and digital technology firm with a strong focus in the values and traditions of First Nations communities.
“We bring an Aboriginal perspective, that’s the way we look at it,” he says. “When we meet a new client we let them know the issues and struggles they’re dealing with, we’ve dealt with through our company already.” Read More →