Sharing the health: Pharmaceutical grad balances veterinary career with herbal tea sales inspired by his homeland
Veterinarian Dr. Meshack Kusa has devoted most of his career to keeping animals in good health, but recently he’s turned his focus to humans, as well.
Driven by his passion for nutrition, the Red River College alum partnered with three other local professionals on YOMM Beverages Inc. in 2011. Specializing in hibiscus teas, the company was among the first of its kind in North America — and put hibiscus beverages on the map long before Starbucks added the herbal brew to its lineup.
Kusa, who graduated in 2006 from RRC’s QA/QC in the Pharmaceutical Industry program (now called QA/QC in Pharmaceutical and Food), was raised on herbal beverages in his native Nigeria. His mom would bring him herbs to drink every morning, and he’s seen their benefits firsthand. YOMM is about sharing that goodness, he says.
“Hibiscus has a lot of health benefits. First of all, it’s caffeine free, which means it’s good for everybody — adults, kids, anyone. It’s a natural dietary antioxidant, and published reports have shown it helps prevent bladder infections, may help in weight loss, can strengthen the immune system, and is very good for those who have high blood pressure.”
Kusa describes hibiscus tea as a super-food, citing one study that shows drinking three cups a day can have the same effect as anti-hypertension drugs.
YOMM Beverages’ product lineup includes pure hibiscus tea bags, dried hibiscus loose flowers and four flavours of ready-to-drink hibiscus iced tea (original, lemon, strawberry and unsweetened). The hibiscus flowers YOMM uses are grown by Nigerian farmers in need of an economic boost.
“While you enjoy our products, you are helping the underprivileged in Africa,” Kusa says. Read More →