Let there be light: MET grad keeps region illuminated as Sylvania’s area account manager
Jeffrey Laurin is serious about making light.
An account manager for the Sylvania lighting brand, Laurin is the go-to guy for all Sylvania lighting projects in Manitoba and northwestern Ontario. His duties include energy audits, lighting design, and end user and distributor training – basically everything but screwing in the light bulb.
“We don’t do the install, but we have contractors that do, so I work with contractors to get the product installed, and [on] the maintenance of it as the years go on,” says Laurin, who graduated from Red River College’s Mechanical Engineering Technology program in 1996.
“I’m the local expert for anything Sylvania. For instance, if you’re a school division and you’re looking to do something with lighting in it, you generally contact me. Basically, I do everything – from the energy calculation, recommending the right product, and following it through.
“Also, there are Sylvania distributors in Winnipeg and Manitoba and Ontario that I look after. I make sure their sales teams are up to speed on what they need to know for our products. There’s day-to-day stuff too, like, ‘What do I need to fix this problem?’ or ‘What lamp do you recommend for this application?’ or ‘What’s the best new product to replace our lighting?’”
Laurin says the MET program’s wide scope – which includes such topics as design, manufacturing methods and quality assurance – prepared him for the diverse nature of his job.
“You can get into all kinds of different fields – manufacturing, design or sales,” Laurin says. “I think the program just prepares you with enough information so you feel confident. Day One at Sylvania, my electrical wasn’t up to [that of] the guys I was talking to. But with the different courses you take at Red River, you put everything together and come up with reasonable answers.” Read More →