Feast for the senses: Graphic Design grad celebrates form and function in new stationery shop
The creation of art is not enough for Danika Bock. What inspires her is crafting pieces that serve a greater purpose.
“Realizing I could create something that was not only fun to make, but also looked good and was useful was the ultimate accomplishment,” she says.
This love of attractive yet practical things led her to take the Graphic Design program at Red River College.
“Studying graphic design was a great way to explore this integration of usefulness, beauty and communication,” says the 2011 grad.
And although it may not be the most outwardly linear connection, this same pragmatism led her to open a stationery and gift shop.
Twenty-seven year old Bock, along with her printmaker husband Drex Serduletz, opened Tiny Feast in the Exchange District in October 2013. The store features high-end paper products and office supplies, housewares and art prints, amongst other things.
“My husband and I have always been drawn to well-made, thoughtfully-designed products. As creatives and homebodies, we think that products one uses on a daily basis should be both a pleasure to use and nice to look at.”
Hence the store’s name – Tiny Feast – which is a phrase the couple coined years ago. To them, it refers to items that “feel celebratory, lavish, almost extravagant – yet are intrinsically simple and useful, and therefore justifiably attainable on a personal, everyday level.” Read More →