Creative Communications a full circle journey for Convocation alumni speaker
The opportunity to speak at your alma mater’s Convocation is an honour coveted by many. For Sara Calnek, a graduate of the College’s Creative Communications program, that opportunity came about in an atypical way – it came from wanting to win an RRC Polytech sweater.
“I’ve always wanted one,” she says with a laugh. “You know, you’ll see alumni sweaters around all the time – but when I was just out of school, it was expensive, and I didn’t have permanent job at the time.”
The contest in question, run last fall, asked alumni entrants to say what they love about the College. Calnek’s submission was a heartfelt one – talking about how the program allowed her to diversify her now-15-year career in newsrooms and corporate settings, her gratitude for the education, and the “wide breadth of knowledge” that came with her diploma, which she earned in 2007.
Months after Calnek hit “Submit,” alumni engagement staff at the College reached out to her about an opportunity to speak at the Spring 2022 convocation – the first one planned to be in-person since the onset of the pandemic.
“So, I didn’t win the sweater, but I got one of the best experiences of my life, which was speaking to grads.”
In her speech, the Senior Multimedia Specialist at Canada Life encouraged students to be life-long learners.
“Since graduating, I’ve presented to students about how the program got me to where I am. That included all of what I talked about – making contacts, being fearless, learning to push myself and learning from those in my industry.”
Calnek also talked about the career path that brought her to her current role with Canada Life, which began somewhere familiar for Creative Communications grads – starting a job with your work placement employer. For Calnek, who graduated from what was then known as Broadcast Production, that employer was CTV Winnipeg, and her first role was videographer and editor.
In what started as weekend work “mostly chasing ambulances around,” Calnek moved up the ranks and earned a permanent role at CTV in 2007.
“I had my own gear, my own truck, and was able to do some travelling, too.”
Out-of-city gigs included covering the World Women’s Curling Championships, the Canadian Hockey League Memorial Cup, and even a 24-hour trip to Disneyworld along with Make-a-Wish Foundation kids.
Calnek continued her newsroom career at CTV, then at CBC Manitoba, for eight years before government cuts left her at a career crossroads. She started to look at crossing over into corporate work and found a landing spot at Canada Life (then Great-West Life).
“Luckily, I had this great education. The thing about a Creative Communications education is it gives you so many skills, so you can make that pivot easily with the training you have.”
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