Charmaine Jennings will be the first to admit she has her hands full running two small businesses. But the 2013 Red River College Polytechnic grad is living a dream she made her own, and she wouldn’t have it any other way.

In addition to owning Strategic Charm Boutique, a small marketing and public relations agency, Jennings is the founder and CEO of Hustle + Charm, a community of women in business across Winnipeg and surrounding areas.

She is a busy woman, so it’s no surprise she talks a mile a minute when you get her on the phone. Jennings founded Strategic Charm Boutique on her own in 2016. There, she and a staff of four women (all hired in the last year, also with Hustle + Charm) help entrepreneurs and small businesses grow their online presence by providing savvy social media and strategy content.

“We have 15 to 20 of those types of clients each month,” says Jennings. “I also have clients who are part of a larger company or community that invite me to do a workshop on social media marketing.” Including those, the boutique agency often has around 25 clients in total.

Instagram is her jam, as Jennings likes to say about the popular photo and video-sharing platform. “With most of our entrepreneurs, usually Instagram is their choice for their target audience. Instagram is quickly turning into an all-encompassing platform, so people need to know how to utilize all aspects of it. That’s where we provide the most help,” she explains. Calling it a powerhouse platform, Jennings said it is only getting stronger, in her view.

At Strategic Charm, Jennings occasionally fields the “make it go viral” request that is somewhat dreaded in her field. “A lot of people want viral content, or they want to increase traffic to their website significantly, overnight, or they need to sell a certain amount of product by the end of the week. We always tell our clients we don’t have the capability to promise that something will go viral. We try to set realistic expectations,” Jennings says.

Before opening Strategic Charm, Jennings earned her communications degree through a joint program between RRC Polytech’s Creative Communications program and the University of Winnipeg, majoring in public relations.

Before she entered CreComm, as the program is commonly known, digital and social media marketing was still a newer concept for businesses. Jennings herself had only a Facebook account at the time. “The more I got to experience social media in CreComm, the more I wanted to specialize in it, as opposed to more traditional marketing,” she says. “Using social media in school got me more interested in using it professionally.”

For many, a relationship with your alma mater begins with admission — some paperwork online, an application, maybe some references.

For Structural Engineering Technology grad Jared Akman, his bond with Red River College Polytechnic started well before that. Back when the College’s Roblin Centre was being constructed in Winnipeg’s Exchange District, Akman was there with his family business — an early teen tasked with cleanup duty on the build site.

That connection between Akman Construction, an industry icon in Winnipeg, and RRC Polytech is at the core of Akman’s career. Though he started with jobs as simple as sweeping floors, it wasn’t long before he was moving up in the industry.

“I worked my way up as the building progressed into a deficiency coordinator,” says Akman. “I started on clean-up to gain an understanding of the complexity of the build and to work alongside the trades in hopes of gaining their respect. That fueled my love for Red River, being involved in the amazing project on Princess Street.”

Since then, Akman has not only graduated from an RRC Polytech Engineering and Construction Technology program — with a diploma in Structural Engineering Technology in 2008 — he’s also worked on a number of other projects, including the new Skilled Trades and Technology Centre at the Notre Dame Campus, and RRC Polytech’s newest expansion to the Exchange District Campus, Manitou a bi Bii daziigae, which opened downtown this fall.

Those projects have come to Akman Construction, a family business that Jared says he always wanted to continue with from a young age. The organization has been in his family since Aaron Akman, a certified carpenter, established the company in 1912 after immigrating to Canada from Russia. The company’s work began by growing the city, constructing single family homes in the North End of Winnipeg.

“I was given the opportunity to choose what field of work I was interested in and get an education in that sector,” says Akman. “But as the fourth generation, it was very important to me to carry on the family legacy.”

Akman credits his experience as an RRC Polytech student with setting his career path in motion. Having looked around at those working at the company, he realized many were already RRC Polytech graduates, including his father, Richard. On the recommendation of his father, Jared decided to get into the program himself.

“That made my decision very easy,” he says. “This was the right path.”

Derek McCorrister watched his father build two different businesses.

“I grew up in his contracting business, and he built a number of homes in Peguis First Nation,” says McCorrister, a graduate of RRC Polytech’s Entrepreneurship program. “I was a helper from a very early age and I saw what he had to do to provide for us.”

As a young adult, McCorrister worked for his father’s second business, a sporting goods store called The Sports Zone, in addition to doing other odd jobs, all while playing competitive hockey. He wanted to become an entrepreneur like his father, but at that time, he was trying to take care of his growing family.

“I had to make a choice for myself and my family to pursue my dream,” he says. 

McCorrister’s parents instilled in him the importance of pursuing an education, and he tried university, but says the setting didn’t work for him.

“I needed more structure and smaller class sizes, so I made the switch over to Red River College Polytechnic, and it was the right choice,” he says. “I only found out years later when I was attending RRC Polytech that my father attended, too.”

McCorrister graduated from the Entrepreneurship program in 2000, around the time his second daughter was born. He says he had many business ideas going into the program, including the inkling that would eventually become his current business, but his big dream was to open a billiard hall and lounge. His favourite part of the program was being surrounded by classmates with the same intention of opening up a business.

“It was cool to see other people doing this research to create something that would shape their future,” he says.

After graduating, McCorrister ended up working for Indian and Northern Affairs Canada’s Economic Development department. He worked extensively with Indigenous businesses and organizations in the private and not-for-profit sectors until he decided to take a leap of faith.

He knew the door to his entrepreneurship dream would close if he remained a civil servant, but that didn’t make it less scary. McCorrister says there were a couple of factors that made the decision challenging — one of them being that his family was continuing to grow and the job with the federal government provided stability and security.

Looking at the story of Eleanor Coopsammy’s career so far, there’s a lot of foreshadowing that she would end up as a journalist.

“I would sit behind a piano and pretend I was an anchor or a teacher. My mom even found an old news script I wrote,” says Coopsammy, a graduate of RRC Polytech’s Creative Communications program.

“I did quite a bit of public speaking when I was younger, and the journalism teacher at my high school asked me if I had thought about a career in radio or TV.”

In her high school yearbook write-up, Coopsammy’s blurb said she was most likely to take over from Oprah Winfrey. While this prediction didn’t quite come true, she did go on to create her own legacy at CTV Winnipeg.

She worked there for 16 years, and in that time, served in many roles and covered everything from politics to consumer trends, eventually becoming the host of CTV Morning Live.

“My first love was news, and I did develop an interest in business stories,” says Coopsammy. “Meeting new people, telling stories, learning about different things — those are all my favourite things.”

Coopsammy double-majored in history and English at the University of Winnipeg, all while holding on to her interest in journalism. She says she heard about the Creative Communications program while at UWinnipeg and was told that it was tough to get in, but she applied anyway and got accepted in 1997.

Coopsammy says the program opened many doors for her career, and instructors like Dean Cooper (who is still a media production instructor at RRC Polytech) had a lot to do with that. At the time, Cooper worked with local studios to revamp the College’s TV studio, and Coopsammy says it created access to opportunities on the television side for students.

She eventually worked at CTV with then-host Joanne Kelly, who is also currently an RRC Polytech instructor, teaching journalism.

“She had a profound effect on me, and I can only imagine the profound impact she is having on tomorrow’s grads.”

Looking back, Coopsammy says she appreciated the networking opportunities the program offered, such as the mentorship program that RRC Polytech developed with female leaders across television and public relations.

It’s an all-female executive team at North Forge Technology Exchange — a fortuitous coincidence at first, but one that now impacts every aspect of operations. 

Same with the mandatory code of conduct — ensuring every person who walks through the organization’s doors is treated with respect — and efforts to maintain an equal ratio of female to male founders in its advanced manufacturing lab and at the Innovation Hub.

And it’s all the doing of Joelle Foster, who moved into her role as the organization’s Chief Executive Officer in February 2020. Since then, North Forge has seen a 294 per cent increase in the number of companies they’re working with. The growth would be impressive at any time, but even more so during a global pandemic.

Foster has also developed a four-stage digital Founders Program, an advanced manufacturing program called AMLab™ and an Angel Network, and will be rolling out a Women in Innovation Lab called WiLab™. Outside of North Forge, she’s also the co-founder and general partner of the Women’s Equity Lab (WEL) Manitoba.

“The tech and advanced manufacturing industries have typically been male-dominated,” says Foster, a graduate of multiple Red River College Polytechnic programs and courses. “I want to make sure that I make an impact, that I can start to change the perception around incubators and accelerators.

“I want a woman to be able to walk into our space at any point and feel welcome, like they belong, and never to feel like it’s all for men and they’re not worthy or respected.”

At North Forge, the success of Foster’s mandate can be seen in the current roster of entrepreneurs, including a female founder who created a pleasure device in the organization’s fabrication lab, a Saskatchewan woman developing a platform geared toward Black business owners, and a duo who designed an innovative cart for new mothers.

“We have a lot of women from across Canada approaching us because of our all-female team,” says Foster. “There are a lot of women with ideas and inventions. Our doors are always open to everybody.”

Raymond Ngarboui has a good reason for being late to a scheduled appointment at the Rainbow Community Garden on a recent August afternoon.

Within sight of IG Field at the University of Manitoba, the Garden is a place where families new to Canada are able to plant, tend, and harvest their own crops.

Among those waiting for Ngarboui is a group of students from Gordon Bell High School who have summer jobs on the Green Team, an employment program he manages in his capacity as a Community Development Coordinator for the Community Education Development Association (CEDA).

Not surprisingly, all eyes are on Ngarboui as he pulls up. With his easygoing manner, he has the full attention of the students. After speaking with them, he has time to sit down and talk about his career in community development.

“I was here (at the Garden) when I got a call from the Downtown Access Clinic,” Ngarboui explains. “A single mother had just delivered (her baby) and was in serious need of food. I spoke with her, got her address, rushed to put together a food box, and rushed to her home to deliver it. That’s why I was a few minutes late.”

Connecting people and resources through Winnipeg’s social services infrastructure is all in a day’s work for Ngarboui, a 2008 graduate of RRC Polytech’s Community Development/Community Economic Development program.

“I try to bring together different groups to spark positive results,” he says. “Like a catalyst in a chemical reaction.”

His self-assessment as a community builder has deep roots. A native of Chad, Ngarboui fled the Central African country in 2005 amid a civil war.

“I went through a lot with my family. I survived. We were among a huge population of refugees in (neighbouring country) Cameroon who would help each other. So, I was already seeing community. And I had a vision to give more back.”

With some skills and knowledge in farming, he came to Canada. Like many newcomers, Ngarboui spoke no English. Through the immigration process, he was given a choice of cities: Edmonton, Quebec City, or Winnipeg. A different fluent French speaker (as Ngarboui is) might have found Quebec’s “la vieille capitale” an appealing prospect. Ngarboui had other ideas.

“I was eager to learn English. And I was told Winnipeg was the coldest of the three options. I said, ‘Okay, that’s another good challenge.’”

Angelina Pelletier, a 2018 Community Development graduate, credits Red River College Polytechnic (RRC Polytech) with helping her find her way in work and in life.

“What stood out at the school was the sense of community,” said Pelletier “The educators, the staff – they won me over with a nurturing environment.”

Pelletier was born and raised in Swan Lake, a small community in southwestern Manitoba. Her mother, from Fiji, felt isolated in the rural town of 350 people. While her Métis father (“an army brat”) did not grow up exposed to his culture and experienced shame about his mixed ancestry, Angelina was experiencing Indigenous culture and ceremonies like the Annual Pow Wow at neighbouring Swan Lake First Nation.

She began to understand her heritage in a particular way.

“Being of mixed race, I didn’t fit in a box. I’d get the question – ‘What are you? Middle Eastern? Egyptian?’ I was ‘Othered.’”

“But my mom is classified as an Indigenous Fijian person. And there are parallels in the Aboriginal beliefs in Fiji and in Canada. I think of myself as Indigenous.”

The family moved to Winnipeg in 1997, settling in St. Boniface in time for Pelletier to begin sixth grade – and for her to affirm her French roots.

“I went to French schools in St. Boniface, including the school my grandfather once attended, back when it was an all-boys school. Across the street was the all-girls school where my grandmother went. St. Boniface is still where I live, and I remain fluent in French.”

Winnipeg exposed Pelletier to the cultures of newcomers from many parts of the world. But, it wasn’t until she was in the Community Development program at RRC Polytech, that Pelletier had the opportunity to complete a practicum in the North End, a vast urban section of the city with its own rich history of multiculturalism yet pervasive issues around poverty and racism.

“Dad had a pharmacy on Balmoral Avenue, but I hadn’t really crossed the bridge to know the community. The North End is so much more resilient and the people more willing to help one another out than many realize.”

After graduating from Windsor Park Collegiate in 2004, Pelletier went on to study at The University of Winnipeg, with an interest in becoming a lawyer. Plans changed after she became pregnant during her first year, giving birth to a son, Tayshaun, in 2006.

“I needed practical skills. I went to Herzing College and became a Legal Administrative Assistant. Then I went back to university and earned a Bachelor of Human Rights and Global Studies over a period of six years as I was raising my son. I couldn’t find employment – there wasn’t a big demand for human rights practitioners at the time.”

Pelletier took on roles in finance and call centre work, none fulfilling her ambitions or interest.

A new direction

Then, in 2014, after a long battle with cancer, Pelletier’s mother passed away. Looking through things her mother had given her, Pelletier opened a dictionary-thesaurus – a gift upon graduating from Herzing. Inside was an encouraging note. Pelletier continued flipping through the book, looking for inspiration. She landed on a sample cover letter for a community development job.

“I didn’t really know what community development meant. But I was looking to my mom, who wasn’t here anymore, for guidance.”

Pelletier found another thing while rummaging through her mother’s items: transcripts from Red River College from the late 90s. Like mother, like daughter? It was one more sign.

After looking into RRC Polytech’s program offerings, Pelletier took a third plunge into post-secondary education. In contrast to her university experience, she embraced all that RRC Polytech had to offer.

Red River College Polytechnic’s Animal Care Committee (ACC) is seeking applications to fill the role of community representative – all interested RRC Polytech alumni members are encouraged to apply!

The ACC is dedicated to setting and maintaining high standards for animal use and care at RRC Polytech. The ACC community representative brings an outside perspective to the committee, providing insight, direction, and unbiased feedback. The ideal candidate for this volunteer role has a love and passion for animals and their wellbeing. Community representatives on the committee cannot be employees of RRC Polytech or employed in the Veterinary field.

The community representative will sit as a volunteer on the committee and attend two to three meetings per year. The ACC seeks to fill this role before the next committee meeting, scheduled for December 3, 2021. To apply, send a short biography and describe your interest in the role to Curtis Aab, Chair, RRC Polytech Life Sciences.

Deadline to apply is November 30, 2021. For more information, contact Curtis Aab at caab@rrc.ca.

In past years, RRC Polytech’s Sustainability team and Alumni Engagement have hosted a daylong Winter Market featuring staff, student, and alumni makers to celebrate the holiday season and encourage buying local. It is one of our absolute favourite events!

While we’re thrilled to see in-person markets starting up again, RRC Polytech is not yet fully open to the public – so instead of an in-person market experience, we’ll once again be highlighting our awesome network of makers online.

Last year, in place of an in-person market, we created a maker directory – a compiled list of alumni, staff, and student makers who have participated in past Winter Markets – so we could continue to support these businesses during last year’s challenging holiday season.

This year, between December 1-16, we will be running a “12 Days of Holiday Shopping” campaign both internally for staff and students, and externally via social media, where we’ll be promoting a number of makers each day. We want to make sure we’re doing our part to elevate our makers and support local!

“When you buy local from small businesses and artisan makers, you’re supporting creative makers in our community and the local economy,” says Sara MacArthur, Director of Campus Planning and Sustainability at RRC Polytech.

You’re invited! To celebrate Career Month, Ten Thousand Coffees is hosting a panel discussion on November 18, 2021 at 12:30 p.m. CT covering how to ace your next job interview so you can land your dream job.

Join Ten Thousand Coffees for an exciting workshop with industry pros on how to build your confidence and learn the skills to rock an interview. Whether you’re navigating your next steps as a fresh graduate, searching for a new opportunity, or have been out of the interview game for a while, you’ll get a chance to hear from a group of experts who will share resume writing advice, as well as best practices, tips, and tricks to conquer every interview you have.

Ten Thousand Coffees CEO Dave Wilkin will chat with senior Human Resources professionals from top employers, including adidas, Expedia, the City of Toronto, and Loblaws. The event is free and open to all Red River College students and alumni. Whether you’re already a member of the RRC Polytech Café or new to our mentoring and networking platform, you’re invited to listen in and ask questions!