Professional Sales and Strategic Marketing
Note: This program has replaced Commerce Industry Sales and Marketing.
Plan perfect partnerships and lead your team to sales success.
Develop the professional communication, sales and marketing skills needed to network effectively, plan strategically and create successful business partnerships.
This program develops the knowledge and personal selling skills you need to build and maintain long-term partnerships and achieve sales success. The Professional Sales and Strategic Marketing program focuses on the selling function of marketing and its relation to overall marketing strategy, emphasizing a needs-satisfaction philosophy and strategic selling techniques.
You will develop selling skills through experiential learning, oral presentations and salesperson-customer roleplay. You will also study the various functions of marketing, strengthen your interpersonal skills and develop the persuasive communication strategies you need for success in sales. Through career and personal development courses, you will explore the business world, focusing on areas that interest you and align with your career path.
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Program TypeFull-time
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CredentialCertificate
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Program DeliveryProgram courses are delivered primarily in person, with some components delivered online. See locations to understand where the in-person components of this program take place.In-person hybrid
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In-person LocationExchange District Campus
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IntakeFall
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Program Length1 year
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Total Tuition / Fees for CoursesEstimated total tuition fees for all terms of this program for domestic students. Other fees not included in this total include textbooks, supplies, application fee, etc. Learn more ›$5,500 – $6,100
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How to EnrolThis program requires a formal application. Find out how to apply ›Application required
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Application TypeRRC Polytech programs have different types of applications. Learn more about application types ›Direct entry
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Indigenous PathwayAn Indigenous Pathway program is available. Learn more ›Program pathway available to Indigenous learners
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International ProgramFind out about the services and supports available to international students. Learn more ›Open to students from around the globe
Experience a Polytechnic Education
Full-time Delivery: Something New Every Term
In this program, you will develop the knowledge and personal selling skills you need to build and maintain long-term partnerships and achieve sales success.
TERM 1
Build practical skills and gain experience in sales and marketing, business-to-business sales, marketing software and communications.
TERM 2
Further your skills in communication, marketing, business-to-business sales, business law, customer relationship management (CRM) software and sales management.
Employment Potential
Prepare yourself for career success
Potential Grad CAREERS
- Sales associate
- Marketing assistant
- Territory manager
- Account manager
- Sales representative
- Account executive
- Sales assistant
- Customer service representative
- Business development manager
- Marketing coordinator
- Sales coordinator
- Sales consultant
- Business development representative
- Sales manager
What to Expect in This Program
Get Prepared for the Future of Work
Excel with practical learning and experienced instructors, all focused on your success. With an employer-driven education, you won’t just be ready for a career – you’ll be prepared to stay in front of what’s ahead.
Graduate Success
Professional Sales and Strategic Marketing students build the skills and confidence needed to start working and growing their careers quickly. Employers frequently network with RRC Polytech students, and grads often find employment in positions related to their training right after graduation, with many moving into leadership positions.
The statistics below represent the opinions and employment statuses of this program’s recent grads. They were retrieved from the 2019-2020 RRC Polytech Graduate Satisfaction and Employment Report.
100% – SATISFIED WITH RRC POLYTECH EDUCATION
RRC Polytech’s focus on industry connections, applied learning and state-of-the-art facilities means you receive a modern education that prepares you for a successful career and life-long growth.
100% – RECOMMEND PROGRAM TO OTHERS
Dedicated instructors, fantastic student supports and close industry connections mean you’ll have an exceptional student experience and gain the confidence and skills to succeed after graduation.
100% – CONSIDER INSTRUCTORS KNOWLEDGEABLE
Program instructors aren’t just highly educated; they have the business experience needed to provide engaging, up-to-date learning opportunities.
Who Should Enrol?
Turn your talents into academic success
As a Professional Sales and Strategic Marketing student, you are a self-starter and collaborator with strong communication and interpersonal skills. Your creativity is an asset, especially in marketing.
Students that excel in this program often share these interests, skills and personality traits.
PERSONALITY TRAITS
- Adaptable
- Challenge-driven
- Detail-oriented
- Ethical
- Results-oriented
SKILLS
- Collaboration
- Enthusiasm
- Integrity
- Listening
- Problem solving
INTERESTS
- Sales
- Marketing
- Entrepreneurship
- Communication
- Management
- Leadership
- Account management
- Sales management
- Business
All the Information You Need
MAKE AN INFORMED DECISION
ADMISSION REQUIREMENTS
Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.
LOCATION, DATES AND FEES
Start planning with peace of mind and get the information you need on one easy-to-find page. Review start dates, locations, book and equipment costs and program fees.
SCHOLARSHIPS
Celebrate and motivate your learning. Whether you’ve sprinted through the first term or just received your acceptance letter, find a variety of bursaries, scholarships and awards.
OTHER INFORMATION
Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.
DATES AND FEES
Start preparing with peace of mind. View information about courses and sections, including locations, delivery methods and costs. It only takes minutes to register and further your future.
LIST OF COURSES
Plan out your preferred learning journey. Review a summary of this program’s courses to discover what you’ll learn and how an RRC Polytech education will help your career.
ADMISSION REQUIREMENTS
Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.
OTHER INFORMATION
Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.
Begin Your Journey
Get Started with RRC Polytech
Start Your Application
Your future is within reach, and we’re here to help you achieve it. Experience industry-focused opportunities available at RRC Polytech and develop the knowledge and skills to grow, lead and excel in your future career.
Funding Your Education
Support yourself while pursuing your RRC Polytech education. You may be eligible for loans, grants and scholarships to help tackle your financial needs.
Future Student Events
Explore our upcoming information sessions and events to learn more about our programs and to get your questions answered.
RRC Polytech campuses are located on the lands of Anishinaabe, Ininiwak, Anishininew, Dakota, and Dené, and the National Homeland of the Red River Métis.
We recognize and honour Treaty 3 Territory Shoal Lake 40 First Nation, the source of Winnipeg’s clean drinking water. In addition, we acknowledge Treaty Territories which provide us with access to electricity we use in both our personal and professional lives.