Gain the confidence to lead and manage strategic communications efforts, with a deeper understanding of how business decisions are made, what influences these decisions, and how they are accounted for.

Business for Communicators 1 gives professional communicators the foundational business knowledge and insight required to provide sound recommendations across the business spectrum.

RRC Polytech is offering this online course during Intersession, from May 1 – June 23, 2023, with two evening classes a week to allow working professionals to upskill quickly.

In this course, you’ll build the business acumen and skills you need to offer holistic communications advice, make the case for communication investment, and demonstrate more of the business value of communication to management. You’ll also study the organizational ecosystem – how political parties, governments, businesses and non-profits inter-relate – to effectively manage communications with all stakeholders.

Topics covered in this course include:

• fundamentals of macroeconomics and major economic indicators
• the intersection of business, government and politics
• government’s role and impact as a regulator
• general organizational structure and governance
• basics of microeconomics and financial management within the organization
• the impacts of communication on the bottom line

Featuring small classes of industry peers, the course structure invites productive conversation and collaboration to accelerate learning and emphasize the value of teamwork.

“There is no better way to become comfortable with something than to actually use it,” says Kathy Hodgson, Community Investment & Public Safety Specialist, Manitoba Hydro. “This course gave me a comfort level I had never had with the finance side of business before – and since taking it, I’ve used what I learned both to help me secure a new position at work, and to have a greater impact in an organization I volunteer with.”

Apply Now: Click for intersession catalogue then scroll to COMM-3053 Business for Communicators 1

For more information, please contact Program Coordinator, Melanie Lee Lockhart mleelockhart@rrc.ca