Video Standards

The following video standards have been developed by Marketing and Web Presence to ensure that video standards are consistent across our many platforms.

Professionally-Produced – Professionally-produced video by MWP, or an approved vendor with oversight and direction from MWP.

College Audience – Recordings of RRC Polytech information sessions or professional development for internal RRC Polytech use only (i.e., not to be shared with the general public).

External Audience – Recordings of information sessions or professional development for internal and external use.

Self-Produced – Produced by an individual staff member, student, or other third party.

Note: See production tips and guidelines for creating short-form video content intended for social media streams such as Instagram, Facebook and YouTube.

Production

	Professionally-Produced	College Audience	External Audience	Self-Produced
RRC Polytech Branding Applied	YES	NO	YES	NO
Permitted To Use RRC Polytech Logo	YES	YES	YES	NO
Closed Captioning Required	YES	YES	YES	NO
Platform Formatting Required	YES	NO	YES	NO

Hosting

	Professionally-Produced	College Audience	External Audience	Self-Produced
Can Be Publicly Listed On RRC Polytech YouTube Channel	YES	NO	YES	NO
Can Be Added To RRC Polytech YouTube As Unlisted	NA	YES	NA	YES
Can Be Added To Department YouTube Channel	YES	NO	YES	NO
Can Be Added To Producer’s Personal YouTube Channel	NA	NO	YES	YES

Embedding

	Professionally-Produced	College Audience	External Audience	Self-Produced
Can Be Embedded On RRC Polytech Website	YES	NO	NO	NO
Can Be Embedded On RRC Polytech Staff Forum	YES	YES	YES	NO
Can Be Embedded On RRC Polytech Blog	YES	NO	YES	NO
Can Be Linked Via RRC Polytech Blog Posts Or Staff News	YES	YES	YES	YES

Sharing

	Professionally-Produced	College Audience	External Audience	Self-Produced
Can Be Shared Via Link On RRC Polytech Website Pages	YES	NO	NO	NO
Can Be Shared On Official RRC Polytech Social Media Channels	YES	NO	YES	NO
Can Be Shared Using Producer’s Personal Blog And/Or Social Media Accounts	YES	YES	YES	YES
Qualifies For Paid Media Support	YES	YES	YES	NO

Note: Videos from the President or Vice-President do not need to adhere to these standards. The MWP team may use discretion when posting online for all video.

Communications and Marketing

Video Standards

Production

Hosting

Embedding

Sharing