A centre that provides life skills, positive role models and a safe, fun environment for kids in Winnipeg’s West Broadway community will receive new supplies and funds, thanks to students in Red River College’s Creative Communications program.

Through CreComm’s Radio course, students are hosting a 12-hour radiothon, To West Broadway and Beyond, today from 7a.m. to 7p.m., on the College’s online station, The District. The endeavour supports West Broadway Youth Outreach (WBYO), a drop-in recreational and life skills program that provides free after-school and summer activities, year-round.

“Having the ability to help local charities, while putting our students’ skills to use, is what Red River College is all about,” says RRC Radio instructor Dan Vadeboncoeur.

“We are happy to support such an amazing organization like West Broadway Youth Outreach, which helps youth in Winnipeg learn important skills like leadership, accountability and confidence.”

Throughout the day, CreComm students will be collecting donations in the atrium of The Roblin Centre at 160 Princess St. Among the items they’re hoping to receive: youth bus tickets (sheets), school supplies, old video games, books, board games, toys, juice boxes, tickets to concerts or events, and for people to sign up to become WBYO volunteers.

To listen to the radiothon, visit radio.rrc.ca — or follow along with the students on Twitter at @RRCdistrict.