Careers in communication: New skills, work ethics take grads in unexpected directions
It’s a common story: a graduate of RRC Polytech’s Creative Communications program enters the program expecting their path to go one way. Then something — an instructor, a course, a project — points them somewhere new.
“RRC Polytech basically shaped my life in every way,” says Doug Darling, Creative Communications grad, instructor, and CEO of local video production agency Tripwire Media Group, which has worked with companies like Scotiabank, Tabasco and TikTok.
“As a young adult with a failing music career, I had no idea what I wanted to do. After going into Creative Communications, I found my passion for what would become my creative outlet and career.
“It very much culminated in one project — I had to make a three-minute video montage and I wasn’t taking it too seriously. Through that project, though, I found my calling. I realized that video was the culmination of art, and that editing was my new musicianship.”
Examples like Darling’s are something James Turner, instructor of journalism, photography and photojournalism at RRC Polytech, sees quite a bit across all four of CreComm’s specialization areas.
“Something usually strikes students along the way that triggers their desire to want to pursue that,” says Turner. “I’ve heard of various media production assignments that students have found valuable. For journalism, it’s often Remembrance Day assignments where students understand the human impact of journalism and what it means to put a face to a story.”
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