Boutique owner draws on design training to create ‘high-quality heritage’ esthetic
Profile by Stacy Cardigan Smith (Creative Communications, 2006)
A new Corydon Avenue men’s boutique is re-imagining the Winnipeg shopping experience, thanks in part to one graphic designer’s eye for detail.
Amanda Remond, along with boyfriend Chris Saniuk, owns Normandy, which opened last November and carries upscale menswear, housewares and lifestyle goods. Remond, 22, completed nearly two years of Red River College’s Graphic Design program; she accepted a job offer before graduating, but says her design training is part of what’s helping the store create a buzz.
“I am a designer,” says Remond. “That’s how I identify myself, so everything I do, I try and do it with a certain esthetic.”
Remond describes the store’s style as “high-quality heritage.” As you might expect from a boutique, the clothes are all hand-picked and each item is given the display space it deserves. Favourites include Gitman Vintage shirts ($165 each) and Red Wing boots (ranging from $270-$390 a pair). But it’s not just what’s for sale that counts; the physical shop and its social media presence play a big part in the store’s appeal.
“We just want it to feel like you’re walking into someone’s living room,” says Remond of the shop.
Maybe so, but this isn’t your average living room. With the exposed brick, reclaimed wood, a concrete floor and vintage and mid-century modern furniture, it’s a lot like a trendy Exchange District loft.
While Saniuk renovated the physical space, Remond tailored the store brand. What resulted is a fresh esthetic that’s steeped in history – and reflects Remond’s definition of good design.
“As little design as possible. Something that is simple but still translates a strong message. And is just clean and the bare necessities… Design that makes sense.” Read More →